Learn how to add that special touch, that je ne sais quoi, to your photographs with a 1-2-3 approach to photography — honing your vision, developing photographic skills, and practicing effective image editing. Join photographer, artist, author, and educator Katrin Eismann and Photoshop Lightroom product manager Josh Haftel for this workshop that combines photographic theory with hands-on practice as you photograph a variety of scenarios, followed by an in-depth tutorial on making your images shine with insider tips and image editing techniques using Lightroom for mobile.
Katrin and Josh will combine learning and laughter, plus show you how to:
There’s so much information out there about the world’s most popular motion graphics and compositing application, where do you focus? Did you know there are a specific number of tips, tricks, and techniques — 47 to be exact — that will get you most of the way to where you want to go? Whether you’re an editor or designer just thinking about getting into After Effects, or someone already very familiar, you’ll gain from this odd-numbered set of approaches to aid in your path to success.
Workflow fetishist and inefficiency hater Mark Christiansen will show you:
What is it like to do one of the most intense creative jobs for one of the world's most challenging clients? That's one of the many questions 99U editor-in-chief Matt McCue will ask Pete Souza, who photographed President Obama's iconic presidency (as well as President Reagan's). He'll discuss what it was like to work in a dream job only a few people have ever had.
In this interview, you'll hear how Pete:
Matt McCue
Adobe Acrobat is a workhorse application for creatives, relied on by Creative Cloud members worldwide. Are you getting the most out of this critical creative application and Adobe PDF? In this session, Creative Cloud and Acrobat guru Patti Sokol and renowned designer and Lynda.com author Chris Converse will demonstrate the latest capabilities of Acrobat, Acrobat Reader mobile app, and Adobe Scan, a new mobile scanning app that simplifies your life by moving paper to digital.
In this session, you’ll learn:
The rustic textures, weathered looks, and distressed effects often found in posters are easy to achieve using Capture CC and Illustrator CC. In this session, you’ll learn how to use Capture CC to create textures, graffiti, and shapes from images, then bring those assets into Illustrator to create amazing grunge and texture effects for backgrounds and type. Learn the top techniques for working with these creative effects in almost any Illustrator project
Join author and trainer Brian Wood as he shows you how to:
Know some basic animation skills but want to learn more? Dan Ramirez, Adobe senior quality engineer, will walk you through some advanced techniques to help your characters come alive with Character Animator. If you’re familiar with Character Animator, or plan to take the Intro to Character Animator Lab (L523) first, this lab will take your character animation skills to the next level.
In this intermediate lab, you’ll learn how to:
As a graphic designer, do you love to design but hate to code? Join Adobe Principal Evangelist Terry White as he shows you the basics of building your first responsive website using Adobe Muse. He’ll take you from planning to publishing, without having to worry about CSS, HTML, and JavaScript.
You’ll see how to:
Whether you’re a creative professional or a solo entrepreneur with limited design skills, it can be a struggle to create engaging content for an ever-increasing number of social media platforms. In this session, Michael Ninness, senior director of product, graphic, and web design at Adobe, will teach you how to use Adobe Spark to dramatically reduce the time it takes to create beautiful social media graphics, videos, stories, and presentations that also reflect your or your company’s brand.
Michael will cover:
Work smarter not harder! Your deadlines are still your deadlines, but what if you could get more done? What if you had a professional editor to lean over your shoulder and give you killer tips? Adobe MAX Master Jeff I. Greenberg will help you change your approach to the keyboard, tools, and workflows of getting things done in Adobe Premiere Pro. Stop using the excuse “I’m self-taught” and learn how professional editors work.
In this dynamic session, you’ll learn:
Join this session to hear Robert Generette III, educator and freelance illustrator, share workflows, insights, and advice for transitioning from traditional paper-and-pencil techniques to drawing using Illustrator Draw and Photoshop Sketch. Learn how you can create amazing work — wherever you are — from a tablet.
In this inspirational talk, Rob will reveal:
Come take the leap into the world of motion graphics with motion graphics designer and educator Ian Robinson. He’ll guide you through the top five workflows you’ll need to know to get up and running comfortably in After Effects.
During this hands-on lab, you’ll learn how to:
Join Adobe’s Bryan O’Neil Hughes, head of outreach and collaboration and Photoshop and mobile apps guru, for this special course on a modern, connected, and nondestructive photographic workflow. Bryan will show you how to get the most out of your camera (smartphone, mirrorless, or DSLR), your screen (phone, tablet, desktop, and beyond), and the applications and services that connect them. You’ll leave knowing how to capture and edit images in ways that you never thought you could!
Bryan will increase your understanding of:
You have a great camera with you wherever you go, one that also makes phone calls! In this fun and inspiring session, explore how practicing photography each day can turn your daily commute or that long line into a great creative spark. Working with smartphones and point-and-shoot cameras, internationally respected artist, teacher, and author Katrin Eismann will share creative tips that you can experiment with every day to create exciting and unique images.
You’ll learn:
Project Felix is putting the power of 3D tools into the graphic designer’s hands, so what’s the best way to wield it? Translate what you already know about design to create an identity package ready for a client pitch using 3D tools to speed your workflow. We’ll explore this process and a few easy techniques in this hands-on lab where users learn to apply a design to packaging, giveaways, and even signage using Felix. Previous experience is beneficial but not required.
In this lab, you’ll learn about the following:
When producing audio for video there are tips and tricks you need to know. Join Maxim Jago as he teaches the things you must know to produce the best sound for your video productions.
In this session, you’ll learn how to:
People photography matters more than ever. We all take pictures of people every day, and we all need a good portrait of ourselves for social media and more. It’s one of the fastest growing, most challenging, dynamic, valuable, and interesting genres of photography. In this session, take your photos from mediocre to magnificent by learning how to create natural, genuine, interesting, awesome, and meaningful photographs of people.
Whether you’re a creative pro or someone who wants to learn more, best-selling author and pro photographer Chris Orwig will show you:
User experience design is devloping rapidly in China, extending from mobile Internet innovations to current explorations into how users interact with AI. Zixuan Zhou, a senior UX designer at Baidu, will introduce what and how Baidu is innovating, and give you a glimpse of the present status of China’s user experience design.
In this session, you will see:
You open your first image or create a new blank document in Photoshop CC. Now what? What’s the fun of following tutorials when you don’t understand the buttons or commands? Join this hands-on lab for beginners to gain a fundamental understanding of the most often used tools, menus, and panels in Photoshop CC. You’ll also learn how to utilize Creative Cloud services to boost your Photoshop productivity. Get familiar with key concepts, and walk out with a solid foundation to maximize your creative aspirations.
Adobe senior solutions consultant A.J. Wood will show you how to:
Behance Portfolio Reviews are an opportunity to get an objective critique of how you present your work and learn best practices for standing out in a competitive market. We’ll kick off this session with a short talk on how top creatives differentiate themselves and then break into small groups for the portfolio reviews.
Here’s how the reviews will work:
Roxanne Schwartz
Learn the basics and beyond in this brush lettering workshop. We’ll start with the essentials — from tools and materials to brush manipulation and handling, creating core letterforms and structures, adding flourishes, and refining your lettering — and finally put it all together in one or more completed works for your portfolio. Previous experience in hand lettering isn’t necessary. All supplies will be provided.
In this workshop, you’ll:
See how story + design + community can be used to create positive social change. We all have the ability to shift perspective and to create an impact. But making this impact can’t happen only with passion — there needs to be a strategic and defined process to carry the concept to real, successful outcomes while not overwhelming you. In this session, principal and creative director Justin Ahrens will go through the Rule29 approach and show how work like Wheels4Water, their design-for-good project, has helped bring safe water to thousands of people in Uganda.
Justin will share:
Break free from template-based web design without having to learn HTML, CSS or Javascript. In this one-day, hands-on workshop, you’ll see how easy it is to use Adobe Muse CC to create cutting-edge web designs including flat design, scroll effects, and responsive design, for any sized screen. Plus learn about integrating a third party shopping cart, one of over 1,000 widgets available to extend Muse functionality. Learn tips to preview, test, and update, before you take your site live. You’ll leave with the knowledge of how to deliver professional, unique desktop and mobile sites that meet the latest web standards, load quickly, are search engine optimized, and automatically adapt when viewed on any sized screen or device.
Dani BeaumontA UX design system that scales is critical for teams: It provides a common design language to efficiently and flexibly build products with consistent experiences that users can easily understand. Pattern libraries, style guides, and UI kits are only a partial solution to the challenges of consistency and collaboration. Find out how we as designers can lay the foundation that achieves this vision and allows for unique design solutions.
In this full-day hands-on workshop with designer, developer, and trainer Brian Wood, you’ll discover how to:
Can you tell people why you are different and better than every other creative out there? Join Stephen Gates, in-house creative executive, to find out why building your brand is critical for finding the perfect new job, standing out in your current job, or getting respect in the industry. This session will highlight the power, importance, and difficulties of creating your own personal brand and how to start building it today.
Stephen will provide insight to help you:
Learn how to use recent enhancements to Photoshop Lightroom to make photographs look their best. Join Lightroom expert Matt Kloskowski as he guides you through Lightroom tools that let you bring out the best in your photography. In this hands-on lab, you’ll practice seamlessly managing photos across devices and the cloud, creating content on mobile and desktop, and sharing it with the world. Don’t miss this opportunity to experiment with the most compelling and useful new Lightroom features on Macs and iPads and how to make them work for you.
Topics include:
Are you stuck in a career rut? Debating whether to stay in your current role or pursue a new opportunity? Not sure how to get to the next step — or even what the next step should be? Join 25-year career expert Diane Domeyer as she shares her professional journey and helps you identify new career directions.
In this interactive session, you will:
By attending this session, your information will be shared with The Creative Group.
Diane DomeyerLearn the techniques to create a character just like those in animated films. Former Disney animator/director Aaron Blaise will teach you how to create a compelling animal character on your own. During this hands-on preconference lab, Aaron will take you through his step-by-step process for creating unique creature designs in Photoshop. He’ll demonstrate concepts and techniques, and you’ll apply them to your own project, leaving with a creature you can be proud of. Participants should have a strong background in Photoshop and be ready for a fun learning day.
Steps for this artistic journey include:
Join Master FX Training’s Corey Barker in this hands-on lab as he takes you deeper into Project Felix and working with 3D assets to create a header image for your website or social media page. You’ll learn how to leverage the power of materials and lights so your scenes become hyper-realistic compositions that will stand out with your clients. You’ll walk away feeling more familiar with the arsenal of tricks of the 3D trade in Project Felix and how to use these tools to work faster and with more control.
Corey will take you through:
Whether you use your mobile phone or DSLR to capture the shot or decide to record in a full-blown studio, creating your first video is not as hard as you might think. Join video experts Abba Shapiro and Jeff Greenberg as they teach you how to use the Creative Cloud tools at your disposal to make a one-of-a-kind video.
In this session, you’ll learn how to:
Character animation has never been more approachable (or fun) thanks to Adobe Character Animator. Join Adobe Senior Experience Designer Dave Werner as he walks you through a complete professional animation workflow. Whether you’re a newcomer to animation or a veteran, this lab will teach you new ways to incorporate Character Animator into your workflow — making it faster, streamlined, and more enjoyable.
In Dave’s lab, you’ll learn how to:
A comprehensive design system is a critical tool for maintaining a consistent UI during rapid development that spans multiple products. Creating an effective system is a huge undertaking for any organization; doing so within the context of one of the most scrutinized presidential campaigns presented a unique challenge. Come hear Mina Markham, former senior engineer for Hillary for America 2016, as she walks you through her process for building and refining Pantsuit, the design system that powered many of the projects on hillaryclinton.com.
In this session, you’ll:
Don’t miss this fun, hands-on class where you’ll create a range of dynamic media that’s perfect for the web and social media. Join Richard Harrington and Pamela Berry as they show you how to create media that is unique and engaging using a DSLR or Mirrorless camera and applications like Premiere Pro, After Effects, and Photoshop. This class is perfect for all experience levels and features hands-on learning where users will capture images and video onsite and transform it into dynamic online content.
Attendees will leave knowing how to:
Learn how to create modern, responsive web pages from scratch using a combination of Bootstrap components and intuitive tools that cater to web builders. Dreamweaver CC has been reimagined with a modern interface and a new set of tools for designers who need to code.
In this hands-on lab, you’ll create a responsive landing page, and Roman Villarreal of Lumenbrite Training will show you how to:
Step away from the screen and put down the mouse. Here’s your chance to roll up your sleeves, relax, and explore the expressive process of making art with your own hands without ego or judgment. Join artist and professor Christian Clayton as he guides you to act on your intuition, push your personal expression, and create imagery that moves from artist to artist, delivering one-of-a-kind art that’s created together by you and your workshop colleagues. No experience is required and all materials are provided.
In this fast-paced workshop, you’ll discover:
Get ready for a whirlwind ride as Adobe Master Trainer and author Maxim Jago shares his fast tips for post-production, combining Photoshop, After Effects, Premiere Pro, and Audition techniques in a bow to the Japanese concept of kata, or honing skills through repetition. As Jago races through new features and advanced techniques, he just may break the record for the most tips covered in a session.
In Maxim’s session you, you’ll learn:
From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.
From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.
From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.
From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.
How does graphic design — one of the most creative and joyful professions — become so painfully arduous and not creative? Do you head into the office excited to challenge yourself creatively only to leave feeling like just another pair of hands? You’re not alone; all creatives have felt that way at some time. But there is a way out. Creativity is a process of understanding, defining, and acting with specific milestones. Noreen Morioka, AIGA medalist and ADC board member, will show how to identify the issues and create the goals you need to build powerhouse creative teams.
Join Noreen in this interactive session and leave knowing:
Expand your creative repertoire by learning how to shoot professional photos, and use them to build both photo-realistic and surreal composite images. Join Sony Artisan photographer, artist, author, and educator Katrin Eismann and photographer, educator, author, and compositing artist Seán Duggan in this action-packed hands-on training.
Start by learning how lighting, posing, and framing subjects make the difference between good and great photography. Shoot photographs of models and artifacts in a variety of settings — gaining shooting techniques and learning how to take photos that work better for compositing, and experiment with Sony mirrorless digital cameras, posing, lighting, props, and backgrounds. Learn Photoshop compositing techniques to bring your ideas to life. Create a composited, printed poster reflecting your vision.
Previous photography experience isn’t necessary, but an intermediate understanding of Photoshop, selections, and layers is strongly recommended. Please bring a camera or a phone and all required cables or card readers.
Seán Duggan
Watch Adobe unveil major new innovations in the world's best creative apps across desktop, mobile, community and marketplace.
Day 2 Keynote, more details coming soon.
Annie GriffithsColor and shape are the core foundations of any design, yet mastering them in Illustrator can yield untold benefits in productivity and creativity. Learn to use a mixture of deceivingly simple tools, features, and production strategies to bend Illustrator to your will and get your work done faster and with better results.
In this advanced session, Mordy Golding, one-time Illustrator product manager and author of over 25 Lynda.com courses, will share:
User experience is the key to business success. The pressure on designers to deliver a compelling and seamless journey across a myriad of devices and possible outcomes is higher than ever. And the modern design process is a complex one: user research, information architecture, wireframing, interaction, visual design, prototyping, and user testing. See how Adobe Creative Cloud applications, including Photoshop, Illustrator and Experience Design (Beta) CC, make it easier to design and prototype experiences that can be shared with and tested by users and stakeholders before moving into production.
In this session, which combines hands-on work and lecture, you’ll learn:
Join designer extraordinaire Michael Flarup as he takes you on a quest for the long-lost art of icon design. Michael will show you how to use Photoshop to create the single most important visual aspect of your product: the app icon. You’ll move from initial concept through the export of final files, and the lab will wrap up with presentations from willing participants and open critique using the knowledge learned. You’ll walk out with a solid foundation of icon design theory and the tools involved in delivering successful app icons.
In this hands-on lab, Michael Flarup will walk you through:
Designers know the vulnerability that comes with putting their work out into the world. Imagine what it’s like to lead design during the most media-drenched presidential election in history. Join Jennifer Kinon, brand identity expert and the design director of Hillary for America 2016, for a behind-the-scenes look at what it’s like to be in the trenches of a political campaign.
In this session, you’ll:
Speaker disclaimer: the views expressed in this presentation at Adobe MAX are those of the speaker and not, necessarily, of Adobe MAX.
Jennifer KinonMillions of people rely on government services every day, from accessing benefits and filing taxes to checking the weather. In recent years a new wave of designers and engineers has answered the call to help update and remake these services from inside the federal government. One of them, San Francisco-based UX and visual designer Erica Deahl, will share learnings on what it’s like to tackle these systemic design challenges and create solutions that work for all Americans.
In this session, you’ll learn about:
When it comes down to it, it’s the experience that matters. When your brand creates or contributes to a useful, memorable, and personal experience, customers will be motivated to come back to you. Engagement is a huge part of the customer experience, but not everyone knows what it is or how it works. In this session, explore the principles of engagement and how they can be used to build incredible experiences every time.
You’ll learn:
Explore this deep dive to understand how you can collaborate with fellow developers using Git in Dreamweaver. Developers often find themselves working in teams or on an open source project with much of their source code managed using Git. In this hands-on lab, you’ll learn how to track changes and coordinate work on your source code among multiple developers, all within Dreamweaver. From setup to pushing changes to managing branches,discover how to leverage the power of Git using Dreamweaver.
Suhas Yogin, Dreamweaver program manager, will walk you through: