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Adobe MAX 2017
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*This speaker is identified as a MAX Master, ranked as one of the top 20 speakers from MAX 2016.

W425 - 1-2-3: Photographic Vision, Shooting Skills, and Photo Editing

Learn how to add that special touch, that je ne sais quoi, to your photographs with a 1-2-3 approach to photography — honing your vision, developing photographic skills, and practicing effective image editing. Join photographer, artist, author, and educator Katrin Eismann and Photoshop Lightroom product manager Josh Haftel for this workshop that combines photographic theory with hands-on practice as you photograph a variety of scenarios, followed by an in-depth tutorial on making your images shine with insider tips and image editing techniques using Lightroom for mobile.

Katrin and Josh will combine learning and laughter, plus show you how to:  

  • Create better photographs before you pick up a camera
  • Work with light and composition 
  • Use Lightroom for mobile to make your images shine
  • Develop a new photographic mantra: Frame, Shoot, Review, Repeat
  • Share your images on social media
Katrin Eismann
Josh Haftel
S502 - 47 Things to Know About After Effects

There’s so much information out there about the world’s most popular motion graphics and compositing application, where do you focus? Did you know there are a specific number of tips, tricks, and techniques — 47 to be exact — that will get you most of the way to where you want to go? Whether you’re an editor or designer just thinking about getting into After Effects, or someone already very familiar, you’ll gain from this odd-numbered set of approaches to aid in your path to success.

Workflow fetishist and inefficiency hater Mark Christiansen will show you:

  • Where to start if the thought of After Effects makes you scared
  • Where to focus to improve your After Effects experience
  • What can make the biggest difference in having an effortless time with Adobe’s most sophisticated video tool
Mark Christiansen
S106 - 99U Fireside Chat with Former White House Photographer Pete Souza

What is it like to do one of the most intense creative jobs for one of the world's most challenging clients? That's one of the many questions 99U editor-in-chief Matt McCue will ask Pete Souza, who photographed President Obama's iconic presidency (as well as President Reagan's). He'll discuss what it was like to work in a dream job only a few people have ever had.  

In this interview, you'll hear how Pete:

  • Landed the coveted job
  • Built up trust with President Obama and developed a strong personal rapport
  • Captured the human side of President Obama 
  • Navigated time zones, high-pressure conversations, security issues, large crowds, and lights to take his photos
  • Balanced the demands of the job with his personal life


Matt McCue
Pete Souza
S608 - Acrobat: Hidden Gems for Creatives

Adobe Acrobat is a workhorse application for creatives, relied on by Creative Cloud members worldwide. Are you getting the most out of this critical creative application and Adobe PDF? In this session, Creative Cloud and Acrobat guru Patti Sokol and renowned designer and author Chris Converse will demonstrate the latest capabilities of Acrobat, Acrobat Reader mobile app, and Adobe Scan, a new mobile scanning app that simplifies your life by moving paper to digital.

In this session, you’ll learn:

  • How the advanced PDF workflows in Acrobat can speed creative decision-making, power asset reviews, and drive collaboration across creative and client teams
  • How the powerful mobile capabilities of Acrobat Reader play an essential role across the business of creativity
  • How to use Adobe Scan to capture everyday images — such as receipts, NDAs, or model release forms — and transform them into versatile PDFs
Patti Sokol
Chris Converse
S301 - Adding Realistic Textures to Your Designs in Illustrator

The rustic textures, weathered looks, and distressed effects often found in posters are easy to achieve using Capture CC and Illustrator CC. In this session, you’ll learn how to use Capture CC to create textures, graffiti, and shapes from images, then bring those assets into Illustrator to create amazing grunge and texture effects for backgrounds and type. Learn the top techniques for working with these creative effects in almost any Illustrator project

Join author and trainer Brian Wood as he shows you how to:

  • Capture an inspiration in the real world -- vintage type, textures, graffiti – and turn it into a vector graphic to use in your designs
  • Use an Adobe Stock Template for a design concept
  • Work with Image Trace in Illustrator to create new vector assets
  • Apply these real world looks to your artwork in Illustrator, working with the Appearance panel, blend modes, and masks
Brian Wood
L526 - Adobe Character Animator: Advanced Animation Techniques

Know some basic animation skills but want to learn more? Dan Ramirez, Adobe senior quality engineer, will walk you through some advanced techniques to help your characters come alive with Character Animator. If you’re familiar with Character Animator, or plan to take the Intro to Character Animator Lab (L523) first, this lab will take your character animation skills to the next level.

In this intermediate lab, you’ll learn how to:

  • Build a multi-view puppet from a single view
  • Add extra capability to your character by incorporating Adobe Stock images and image sequences
  • Make your puppet walk and send it to After Effects to incorporate it into a larger scene
  • Record and edit your character’s performance
  • Use various export options, including live animation on Facebook or YouTube
Dan Ramirez
S218 - Adobe Muse 101: Building a Responsive Website from Scratch

As a graphic designer, do you love to design but hate to code? Join Adobe Principal Evangelist Terry White as he shows you the basics of building your first responsive website using Adobe Muse. He’ll take you from planning to publishing, without having to worry about CSS, HTML, and JavaScript.

You’ll see how to:

  • Design with beautiful typography, including how to choose from thousands of premium web fonts from Typekit
  • Engage your site visitors with full-screen imagery, slideshows, contact forms, scroll effects, and more
  • Make your site look great on mobile devices
Terry White
S243 - Adobe Spark: Your Secret Weapon for Designing Social Media Content

Whether you’re a creative professional or a solo entrepreneur with limited design skills, it can be a struggle to create engaging content for an ever-increasing number of social media platforms. In this session, Michael Ninness, senior director of product, graphic, and web design at Adobe, will teach you how to use Adobe Spark to dramatically reduce the time it takes to create beautiful social media graphics, videos, stories, and presentations that also reflect your or your company’s brand.

Michael will cover:

  • Setting up your brand kit
  • Using Spark Post to create social media graphics
  • Using Spark Video to create engaging social videos
  • Using Spark Page to create gorgeous web stories, articles, and presentations
  • Creating and publishing from anywhere — accessing Spark online and from mobile devices
Michael Ninness
S503 - Advanced Timesaving Workflows in Adobe Premiere Pro

Work smarter not harder! Your deadlines are still your deadlines, but what if you could get more done? What if you had a professional editor to lean over your shoulder and give you killer tips? Adobe MAX Master Jeff I. Greenberg will help you change your approach to the keyboard, tools, and workflows of getting things done in Adobe Premiere Pro. Stop using the excuse “I’m self-taught” and learn how professional editors work.

In this dynamic session, you’ll learn:

  • Jeff’s method for using the keyboard with no memorization
  • How to make slideshows and montages faster
  • Faster rendering and output techniques by tweaking sequence settings
  • Professional editorial techniques (like three-point editing) for faster and better storytelling
  • How trim modes allow you to finesse footage
  • How proxies can help older hardware deal with newer video formats
Jeff Greenberg
S312 - Adventures in Mobile Drawing: Fun, Functional, and Inspirational

Join this session to hear Robert Generette III, educator and freelance illustrator, share workflows, insights, and advice for transitioning from traditional paper-and-pencil techniques to drawing using Illustrator Draw and Photoshop Sketch. Learn how you can create amazing work — wherever you are — from a tablet.

In this inspirational talk, Rob will reveal:

  • How drawing digitally can enhance your existing process
  • Techniques for managing layered files across your devices
  • Insights gained while illustrating with mobile apps for clients including NBA, NASCAR, and Nike Baseball
Rob Generette III
L522 - After Effects for Designers and Editors: Top Five Things You Need to Know

Come take the leap into the world of motion graphics with motion graphics designer and educator Ian Robinson. He’ll guide you through the top five workflows you’ll need to know to get up and running comfortably in After Effects.

During this hands-on lab, you’ll learn how to:

  • Understand and work efficiently in the After Effects user interface
  • Design an animated title
  • Build a transition with Shape Layers, and create a lower third graphic template
  • Fix problematic footage including camera shake, blurring issues, exposure, and color
  • Use rendering and Dynamic Link workflows for final output
Ian Robinson
S407 - A Modern Photo Workflow

Join Adobe’s Bryan O’Neil Hughes, head of outreach and collaboration and Photoshop and mobile apps guru, for this special course on a modern, connected, and nondestructive photographic workflow. Bryan will show you how to get the most out of your camera (smartphone, mirrorless, or DSLR), your screen (phone, tablet, desktop, and beyond), and the applications and services that connect them. You’ll leave knowing how to capture and edit images in ways that you never thought you could!

Bryan will increase your understanding of:

  • When to use which Adobe apps
  • How to save valuable time
  • Adobe apps including Photoshop Lightroom for mobile, Adobe Capture CC, Photoshop Fix, Photoshop Mix, Adobe Spark Page, Lightroom on the web, and Lightroom CC
Bryan O'Neil Hughes
S401 - A Photo a Day: Keeping the Cliché Away

You have a great camera with you wherever you go, one that also makes phone calls! In this fun and inspiring session, explore how practicing photography each day can turn your daily commute or that long line into a great creative spark. Working with smartphones and point-and-shoot cameras, internationally respected artist, teacher, and author Katrin Eismann will share creative tips that you can experiment with every day to create exciting and unique images.

You’ll learn:

  • Facebook can wait: Using your phone to take better pictures
  • Look again: Seeing the magic on your commute or in your daily routine
  • Know the photo rules: Breaking the rules
  • When to get the shot in camera versus in software
  • Quick image processing tips to make your images sparkle
Katrin Eismann
L329 - Applied 3D Design: Creating an Identity Package in 3D with Project Felix

Project Felix is putting the power of 3D tools into the graphic designer’s hands, so what’s the best way to wield it? Translate what you already know about design to create an identity package ready for a client pitch using 3D tools to speed your workflow. We’ll explore this process and a few easy techniques in this hands-on lab where users learn to apply a design to packaging, giveaways, and even signage using Felix. Previous experience is beneficial but not required.

In this lab, you’ll learn about the following:

  • How the basics of design translate into 3D
  • Staging and framing 3D objects 
  • Preparing 2D elements for use as logos
  • Adjusting lighting for the right look
  • Final touches in Photoshop
Justin Patton
S505 - Audio Is Half the Picture: Getting Great Mixes with Premiere Pro & Audition

When producing audio for video there are tips and tricks you need to know. Join Maxim Jago as he teaches the things you must know to produce the best sound for your video productions.

In this session, you’ll learn how to:

  • Quick audio editing using the Essential Audio Panel
    • Identify potential problems with audio files before you begin mixing (noise, pops, plosives, etc)
    • Understand when to mix in stereo or 5.1 and how to set-up each application to work properly in those environments
    • Work with real-time native and 3rd party audio effects; automating mixes
    • Deliver audio in multiple formats, and how to choose the right one for the right destination
Maxim Jago
S403 - Authentic and Awesome People Pictures

People photography matters more than ever. We all take pictures of people every day, and we all need a good portrait of ourselves for social media and more. It’s one of the fastest growing, most challenging, dynamic, valuable, and interesting genres of photography. In this session, take your photos from mediocre to magnificent by learning how to create natural, genuine, interesting, awesome, and meaningful photographs of people.

Whether you’re a creative pro or someone who wants to learn more, best-selling author and pro photographer Chris Orwig will show you:

  • Practical and actionable steps that you can take to improve your people photography right away
  • How you can use natural light to capture the best shot
  • How to use Photoshop Lightroom to improve your photographs
Chris Orwig
S229 - Baidu Design: UX Innovations for a Billion Users

User experience design is devloping rapidly in China, extending from mobile Internet innovations to current explorations into how users interact with AI. Zixuan Zhou, a senior UX designer at Baidu, will introduce what and how Baidu is innovating, and give you a glimpse of the present status of China’s user experience design.

In this session, you will see:

  • Innovations in-progress: Robot Xiaodu, DuerOS (a conversational AI OS), and more
  • Baidu design principles and approaches
  • How designers collaborate with other roles to create good user experience at high speed
Zixuan Zhou
L325 - Beginner’s Photoshop CC – Learn the Right Tools to Maximize Your Creativity

You open your first image or create a new blank document in Photoshop CC. Now what? What’s the fun of following tutorials when you don’t understand the buttons or commands? Join this hands-on lab for beginners to gain a fundamental understanding of the most often used tools, menus, and panels in Photoshop CC. You’ll also learn how to utilize Creative Cloud services to boost your Photoshop productivity. Get familiar with key concepts, and walk out with a solid foundation to maximize your creative aspirations.

Adobe senior solutions consultant A.J. Wood will show you how to:

  • Get started with a new project using templates from Adobe Stock
  • Work with selections versus editing the entire image
  • Work nondestructively with layers
  • Use Creative Cloud Libraries and Typekit for your projects
  • Even more tips and tricks
A.J. Wood
W115 - Behance Portfolio Reviews at MAX

Behance Portfolio Reviews are an opportunity to get an objective critique of how you present your work and learn best practices for standing out in a competitive market. We’ll kick off this session with a short talk on how top creatives differentiate themselves and then break into small groups for the portfolio reviews.

Here’s how the reviews will work:

  • Prior to MAX, you’ll receive an email survey asking you for a link to your portfolio and your creative area of focus.
  • At the MAX session, attendees will break up into groups based on their creative area.
  • Expert Adobe reviewers will provide feedback on individual portfolios and answer questions about their creative field.


Roxanne Schwartz
Matthew Richmond
Erica Larson
Damon Nelson
Michael Jarrott
Alex Poterek
Shelley Gruendler
Debbie Grossman
Brooke Francesi
Meagan Keane
Al Rossin
Brenda Milis
W265 - Best Tips and Tricks for Beautiful Brush Lettering

Learn the basics and beyond in this brush lettering workshop. We’ll start with the essentials — from tools and materials to brush manipulation and handling, creating core letterforms and structures, adding flourishes, and refining your lettering — and finally put it all together in one or more completed works for your portfolio. Previous experience in hand lettering isn’t necessary. All supplies will be provided.

In this workshop, you’ll:

  • Learn to use a brush to create letters and understand the brush lettering process
  • Learn the structure and ductus of cursive script forms
  • Explore a variety of lettering methods and styles, taught by two experienced lettering artists and script typeface designers
  • Learn skills and procedures that you can apply to numerous kinds of future lettering projects
Laura Worthington
Debi Sementelli
S242 - Branding Passion: How to Create a Compelling Campaign for Social Change

See how story + design + community can be used to create positive social change. We all have the ability to shift perspective and to create an impact. But making this impact can’t happen only with passion — there needs to be a strategic and defined process to carry the concept to real, successful outcomes while not overwhelming you. In this session, principal and creative director Justin Ahrens will go through the Rule29 approach and show how work like Wheels4Water, their design-for-good project, has helped bring safe water to thousands of people in Uganda.

Justin will share:

  • Tips and techniques on how to do your own project
  • How doing this type of work can change you, your company, and how you see the world
Justin Ahrens
P274 - Build a Responsive Website in Adobe Muse – No Code Required

Break free from template-based web design without having to learn HTML, CSS or Javascript. In this one-day, hands-on workshop, you’ll see how easy it is to use Adobe Muse CC to create cutting-edge web designs including flat design, scroll effects, and responsive design, for any sized screen. Plus learn about integrating a third party shopping cart, one of over 1,000 widgets available to extend Muse functionality. Learn tips to preview, test, and update, before you take your site live. You’ll leave with the knowledge of how to deliver professional, unique desktop and mobile sites that meet the latest web standards, load quickly, are search engine optimized, and automatically adapt when viewed on any sized screen or device.

Dani Beaumont
P273 - Building Design Systems with Adobe XD, Illustrator, and Photoshop

A UX design system that scales is critical for teams: It provides a common design language to efficiently and flexibly build products with consistent experiences that users can easily understand. Pattern libraries, style guides, and UI kits are only a partial solution to the challenges of consistency and collaboration. Find out how we as designers can lay the foundation that achieves this vision and allows for unique design solutions.

In this full-day hands-on workshop with designer, developer, and trainer Brian Wood, you’ll discover how to:

  • Create a design system using Adobe XD, Illustrator, and Photoshop and where to find inspiration
  • Determine the right elements and components needed
  • Accommodate multiple stakeholders
  • Test your system
  • Use best practices to build your design system, from creating symbols and artboards in XD and adding content from Photoshop and Illustrator to testing, sharing, and exporting final XD projects
Brian Wood
S101 - Building Your Personal Brand

Can you tell people why you are different and better than every other creative out there? Join Stephen Gates, in-house creative executive, to find out why building your brand is critical for finding the perfect new job, standing out in your current job, or getting respect in the industry. This session will highlight the power, importance, and difficulties of creating your own personal brand and how to start building it today.

 Stephen will provide insight to help you:

  • Understand the four reasons why building your personal brand is critical to your career growth
  • Choose a brand archetype as the foundation of your brand
  • Build your brand to set you apart from the crowd
  • Create your personal brand ecosystem
Stephen Gates
L415 - Capturing, Editing, and Sharing Photos from Anywhere: Hands-on Lab

Learn how to use recent enhancements to Photoshop Lightroom to make photographs look their best. Join Lightroom expert Matt Kloskowski as he guides you through Lightroom tools that let you bring out the best in your photography. In this hands-on lab, you’ll practice seamlessly managing photos across devices and the cloud, creating content on mobile and desktop, and sharing it with the world. Don’t miss this opportunity to experiment with the most compelling and useful new Lightroom features on Macs and iPads and how to make them work for you.  

Topics include: 

  • Tips and tricks for making eye-catching edits anytime, wherever you are
  • How to access your photos from any device at any time
  • How to rate, edit, and organize your photographs
Matt Kloskowski
S700 - Career Crossroads: Navigating Your Next Professional Move

Are you stuck in a career rut? Debating whether to stay in your current role or pursue a new opportunity? Not sure how to get to the next step — or even what the next step should be? Join 25-year career expert Diane Domeyer as she shares her professional journey and helps you identify new career directions.

In this interactive session, you will:

  • Learn how industry leaders leveraged on-the-job ennui to forge a happier, more fulfilling professional path
  • Walk through several exercises for setting and achieving actionable career goals
  • Get a preview of hiring trends and in-demand creative jobs for 2018
  • Discuss strategies for overcoming common job-hunting obstacles and remaining relevant in today’s digital world

By attending this session, your information will be shared with The Creative Group.

Diane Domeyer
S705 - Content Marketing Made Easy: Build a Brand, Grow a Following

The demand for visually engaging content is increasing at a rapid rate. How has this affected your approach to brand storytelling? Whether you’re an entrepreneur, small business, cause, or growing organization, it’s challenging to create, brand, and market your content. Join Adobe Spark product leaders Benjamin Matthews, director of design, and Thibault Imbert, principal product manager for growth, as they discuss best practices to build your brand, meet the demands of content creation, and achieve growth and awareness via social.

Benjamin and Thibault will cover:

  • Strategy: Learn why a basic brand framework is a powerful guide to brand storytelling.
  • Consistency: Creating consistent branded content can be intimidating for many and time-consuming for most. Not anymore with Spark.
  • Growth: Discover growth hacking techniques, how to build a community, and how to boost your brand’s social presence.
Benjamin Matthews
Thibault Imbert
P350 - Create a Character in Photoshop

Learn the techniques to create a character just like those in animated films. Former Disney animator/director Aaron Blaise will teach you how to create a compelling animal character on your own. During this hands-on preconference lab, Aaron will take you through his step-by-step process for creating unique creature designs in Photoshop. He’ll demonstrate concepts and techniques, and you’ll apply them to your own project, leaving with a creature you can be proud of. Participants should have a strong background in Photoshop and be ready for a fun learning day. 

Steps for this artistic journey include: 

  • Working with a strong thumbnail sketch—Aaron will have one for you to start with 
  • Roughing in the design 
  • Refining the initial drawing 
  • Adding color, shadows and highlights 
  • Enhancing with photographic textures and how to create or find textures 
  • Adding final details such as reflected light, deeper shadows,brighter highlights, and experimenting with focus
Aaron Blaise
L327 - Create Jaw-Dropping Header Images with Project Felix

Join Master FX Training’s Corey Barker in this hands-on lab as he takes you deeper into Project Felix and working with 3D assets to create a header image for your website or social media page. You’ll learn how to leverage the power of materials and lights so your scenes become hyper-realistic compositions that will stand out with your clients. You’ll walk away feeling more familiar with the arsenal of tricks of the 3D trade in Project Felix and how to use these tools to work faster and with more control.

Corey will take you through:

  • Fundamental 3D concepts
  • Material editing effects and techniques
  • Understanding image-based light properties
  • Using Adobe Stock to create a faster, more efficient workflow
  • Final rendering and publishing
Corey Barker
S506 - Create Your First Video: Bringing It Together with Creative Cloud

Whether you use your mobile phone or DSLR to capture the shot or decide to record in a full-blown studio, creating your first video is not as hard as you might think. Join video experts Abba Shapiro and Jeff Greenberg as they teach you how to use the Creative Cloud tools at your disposal to make a one-of-a-kind video.

In this session, you’ll learn how to:

  • Capture great video wherever you are
  • Improve your audio, including how to avoid problems with mobile recording
  • Make your content look amazing using color grading tools
  • Publish content directly to YouTube, Vimeo, or any other device or destination
Abba Shapiro
Jeff Greenberg
L523 - Creating a Character from Scratch with Character Animator

Character animation has never been more approachable (or fun) thanks to Adobe Character Animator. Join Adobe Senior Experience Designer Dave Werner as he walks you through a complete professional animation workflow. Whether you’re a newcomer to animation or a veteran, this lab will teach you new ways to incorporate Character Animator into your workflow — making it faster, streamlined, and more enjoyable.

In Dave’s lab, you’ll learn how to:

  • Build an optimized, custom character in Photoshop using organized groups and layer names
  • Rig, practice, perform, record, and edit with your character in Character Animator
  • Add professional finishing touches in After Effects and export a video
Dave Werner
S237 - Creating a UI Design System for Millions of Americans

A comprehensive design system is a critical tool for maintaining a consistent UI during rapid development that spans multiple products. Creating an effective system is a huge undertaking for any organization; doing so within the context of one of the most scrutinized presidential campaigns presented a unique challenge. Come hear Mina Markham, former senior engineer for Hillary for America 2016, as she walks you through her process for building and refining Pantsuit, the design system that powered many of the projects on 

In this session, you’ll:

  • Discover how Mina managed to create two design systems in a year’s time
  • Glean lessons learned from working in the trenches of a political campaign
  • Hear how Mina managed intense public scrutiny on a highly visible project
Mina Markham
P530 - Creating Dynamic Media for Social and Web

Don’t miss this fun, hands-on class where you’ll create a range of dynamic media that’s perfect for the web and social media.  Join Richard Harrington and Pamela Berry as they show you how to create media that is unique and engaging using a DSLR or Mirrorless camera and applications like Premiere Pro, After Effects, and Photoshop. This class is perfect for all experience levels and features hands-on learning where users will capture images and video onsite and transform it into dynamic online content.

Attendees will leave knowing how to:

  • Capture and create cinemagraphs
  • Animate a logo for the web
  • Build a looping profile video for social icons
  • Create stop motion animation for social ads
  • Capture green screen material for a virtual presenter
  • Optimize video for delivery to web and social platforms
Pamela Berry
Richard Harrington
L256 - Creating Modern, Responsive Sites with Bootstrap and Dreamweaver CC

Learn how to create modern, responsive web pages from scratch using a combination of Bootstrap components and intuitive tools that cater to web builders. Dreamweaver CC has been reimagined with a modern interface and a new set of tools for designers who need to code.

In this hands-on lab, you’ll create a responsive landing page, and Roman Villarreal of Lumenbrite Training will show you how to:

  • Add and customize Bootstrap components
  • Utilize column-resizing tools in Live View
  • View high-speed code with autocomplete, Emmet, and real-time error checking
  • Use timesaving tricks to rapidly design your pages
  • Integrate Adobe Stock and Creative Cloud Libraries for collaboration and streamlined workflows
Roman Villarreal
S711 - Creating Virtual Reality Video

Virtual reality opens up new ways to create and experience immersive storytelling. Join VR creators Gary Hustwit, Jessica Edwards, Ben Ross, and Brittany Neff as they show work they’ve created with Google, Oculus, the Wall Street Journal, and others and discuss techniques for making compelling 360 video. If you’ve been wondering how to make VR content or have already started experimenting with this new medium, this session is for you.
In this session, you’ll learn:

  • Creative approaches: What types of stories work best in VR?
  • How to get started shooting 360 video, both monoscopic and stereoscopic
  • Differences between the standard video and 360 video editing workflow
  • How to capture and use audio in VR content
  • What VR tools are now part of Adobe Premiere Pro and After Effects

By attending this session, you agree to have your information shared with Google.

Gary Hustwit
Ben Ross
Brittany Neff
Jessica Edwards
W345 - Creation and Collaboration: Hands-on Image Making with Christian Clayton

Step away from the screen and put down the mouse. Here’s your chance to roll up your sleeves, relax, and explore the expressive process of making art with your own hands without ego or judgment. Join artist and professor Christian Clayton as he guides you to act on your intuition, push your personal expression, and create imagery that moves from artist to artist, delivering one-of-a-kind art that’s created together by you and your workshop colleagues. No experience is required and all materials are provided.

In this fast-paced workshop, you’ll discover:

  • The joy of taking chances without worrying about expectations or end results
  • How to have fun with the spontaneous creative process 
  • What it means to be an active, experimental collaborator 
  • How amazing art can result from a group’s creative cooperation
Christian Clayton
S508 - Creative Cloud for Video: Tips and Tricks for Post-Production

Get ready for a whirlwind ride as Adobe Master Trainer and author Maxim Jago shares his fast tips for post-production, combining Photoshop, After Effects, Premiere Pro, and Audition techniques in a bow to the Japanese concept of kata, or honing skills through repetition. As Jago races through new features and advanced techniques, he just may break the record for the most tips covered in a session.

In Maxim’s session you, you’ll learn:

  • How to think less and create more
  • Ways to incorporate multiple applications into your workflow without being an expert in everything
  • Fast and easy approaches for maximum efficiency in post-production
  • New features that allow unprecedented workflows between After Effects and Premiere Pro
Maxim Jago
P605 - Creative Cloud@MAX: Bring your ideas to life, Part 1 (Murano 3303)

From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.

Eric Rowse
A.J. Wood
Michael Murphy
Dave Weinberg
P603 - Creative Cloud@MAX: Bring your ideas to life, Part 1 (San Polo 3401A)

From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.

Patti Sokol
P606 - Creative Cloud@MAX: Bring your ideas to life, Part 2 (Murano 3303)

From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.

Eric Rowse
A.J. Wood
Dave Weinberg
Michael Murphy
P604 - Creative Cloud@MAX: Bring your ideas to life, Part 2 (San Polo 3401A)

From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.

Patti Sokol
S318 - Creative Group Therapy: Joy & Creativity for You, Your Team, & Your Clients

How does graphic design — one of the most creative and joyful professions — become so painfully arduous and not creative? Do you head into the office excited to challenge yourself creatively only to leave feeling like just another pair of hands? You’re not alone; all creatives have felt that way at some time. But there is a way out. Creativity is a process of understanding, defining, and acting with specific milestones. Noreen Morioka, AIGA medalist and ADC board member, will show how to identify the issues and create the goals you need to build powerhouse creative teams.

Join Noreen in this interactive session and leave knowing: 

  • Ways to identify and solve creative roadblocks
  • What you need for creative success 
  • How to develop a process for successful projects
  • How to identify and work with strengths/weaknesses of co-workers
  • How you can love your job again
Noreen Morioka
P430 - Creative Synergy: Your Imagination Realized with Creative Image Compositing

Expand your creative repertoire by learning how to shoot professional photos, and use them to build both photo-realistic and surreal composite images. Join Sony Artisan photographer, artist, author, and educator Katrin Eismann and photographer, educator, author, and compositing artist Seán Duggan in this action-packed hands-on training. 

Start by learning how lighting, posing, and framing subjects make the difference between good and great photography. Shoot photographs of models and artifacts in a variety of settings — gaining shooting techniques and learning how to take photos that work better for compositing, and experiment with Sony mirrorless digital cameras, posing, lighting, props, and backgrounds. Learn Photoshop compositing techniques to bring your ideas to life. Create a composited, printed poster reflecting your vision.

Previous photography experience isn’t necessary, but an intermediate understanding of Photoshop, selections, and layers is strongly recommended. Please bring a camera or a phone and all required cables or card readers. 


Seán Duggan
Katrin Eismann
GS710 - Day 1 Keynote

Adobe is passionate about empowering the creative community to push boundaries through technology. We are constantly looking around the corner — to stay on top of the latest innovations and to build them into our tools — all of which helps kick-start the creative process so you can spend your time doing great work. In this keynote, we’ll unveil major innovation across the world’s best creative system including a new generation of Creative Cloud apps, services and assets.  

GS711 - Day 2 Keynote

Join us for a day that celebrates the power of community and creativity — you’ll hear from multi-faceted artists across different disciplines who will share their unique stories of triumph and inspiration. These include potter and designer Jonathan Adler; photojournalist Annie Griffiths; music producer Mark Ronson; and director, writer and actor Jon Favreau.

Annie Griffiths
Jon Favreau
Jonathan Adler
S210 - Design Hacking with Illustrator: Color and Shape

Color and shape are the core foundations of any design, yet mastering them in Illustrator can yield untold benefits in productivity and creativity. Learn to use a mixture of deceivingly simple tools, features, and production strategies to bend Illustrator to your will and get your work done faster and with better results.

In this advanced session, Mordy Golding, one-time Illustrator product manager and author of over 25 courses, will share:

  • A combination of new and old tools to help you build perfect vector shapes — no matter how complex — quickly and painlessly
  • How Illustrator “sees” color and how you can use that to your advantage
  • Why groups and layers aren’t just for convenience or neatness and organization
  • How little-known or misunderstood color and transparency settings can save you time every day
  • Innovative ways to use Blend, Shape Builder, Variable Width, Offset Path, and more
Mordy Golding
P271 - Designing and Prototyping Better User Experiences

User experience is the key to business success. The pressure on designers to deliver a compelling and seamless journey across a myriad of devices and possible outcomes is higher than ever. And the modern design process is a complex one: user research, information architecture, wireframing, interaction, visual design, prototyping, and user testing. See how Adobe Creative Cloud applications, including Photoshop, Illustrator and XD, make it easier to design and prototype experiences that can be shared with and tested by users and stakeholders before moving into production.

In this session, which combines hands-on work and lecture, you’ll learn:

  • A framework for selecting appropriate research methods given the product life cycle stage
  • How to leverage Adobe XD for wireframing, hi-fi design, and prototyping to speed up the design process
  • Techniques for bitmap editing in Photoshop and icon creation in Illustrator
  • Best practices and pitfalls for moderating user testing sessions
Andre Jay Meissner
Jenna Melnyk
Lindsey Wallace
Gleren Meneghin
L253 - Designing App Icons with Photoshop Lab

Join designer extraordinaire Michael Flarup as he takes you on a quest for the long-lost art of icon design. Michael will show you how to use Photoshop to create the single most important visual aspect of your product: the app icon. You’ll move from initial concept through the export of final files, and the lab will wrap up with presentations from willing participants and open critique using the knowledge learned. You’ll walk out with a solid foundation of icon design theory and the tools involved in delivering successful app icons.

In this hands-on lab, Michael Flarup will walk you through:

  • The five core aspects of successful icon design
  • Examples of great iconography
  • Working with icons in Photoshop
  • How to use Smart Object templates in Photoshop to generate many icon sizes
  • Lots of tips, tricks, and stories from the world of making things
Michael Flarup
S239 - Designing for 231,556,622 Americans

Designers know the vulnerability that comes with putting their work out into the world. Imagine what it’s like to lead design during the most media-drenched presidential election in history. Join Jennifer Kinon, brand identity expert and the design director of Hillary for America 2016, for a behind-the-scenes look at what it’s like to be in the trenches of a political campaign.

In this session, you’ll:

  • Hear about why she joined, what she learned, and how she is getting along in the aftermath
  • Explore work samples and get an understanding of what it’s like to have the whole world looking at your social graphics, merchandise, microsites, placards, ads, art, identity systems, and more

Speaker disclaimer:  the views expressed in this presentation at Adobe MAX are those of the speaker and not, necessarily, of Adobe MAX.  

Jennifer Kinon
S230 - Designing Government Services for Everyone: A United UX for America

Millions of people rely on government services every day, from accessing benefits and filing taxes to checking the weather. In recent years a new wave of designers and engineers has answered the call to help update and remake these services from inside the federal government. One of them, San Francisco-based UX and visual designer Erica Deahl, will share learnings on what it’s like to tackle these systemic design challenges and create solutions that work for all Americans.

In this session, you’ll learn about:

  • Strategies for connecting with and rebuilding trust with users of all backgrounds
  • How to work within complex legal and political constraints, collaborate across institutional silos, and bring user-centered design to legacy services
  • How to take an accessibility-first approach to design problems
  • Building cohesive user experiences across disparate services
  • How federal agencies are inviting designers to join their efforts to address systemic UX problems
Erica Deahl
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