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Adobe MAX 2017

P270 - Hand-Drawn Type & Lettering: From Line to Sign

Session Speakers
Session Description

Good design needs good typography and great design needs great typography. Letters are the base for nearly all forms of communication and by understanding how today’s letterforms emerged, we can better design letterforms for the future. Stretch your creativity by designing a unique and totally distinctive letterform. Begin with an abstract form derived from everyday objects and then grow and refine your form in accordance with how alphabets of the world have evolved. The abstract beginning of the letterform will become real as it is adapted and modified. Your creativity will expand as your glyph evolves.

By the end, you will:

  • Have a better idea of how curves, loops, and stems interact in lettering and typography
  • Improve your skills at both examining and drawing letterforms
  • Understand how letterforms evolved throughout history to fit into modern landscapes
  • Leave with your unique letterform to use in your creative journey

Additional Information
Video, Graphic, Web, & UX Design, Illustration & Creative Imaging, Creative Careers, Photography
General Audience
Government, Graphic Designer, Photographer, Post-Production Professional, Web Designer, Motion Graphics/Visual Effects Artist, Educator, Business Strategist, Art/Creative Director, UI and UX, Publisher, Print Designer, Front End Developer, Game Developer
N/A
Preconference Workshop
8 hours