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Adobe MAX 2017

S242 - Branding Passion: How to Create a Compelling Campaign for Social Change

Session Speakers
Session Description

See how story + design + community can be used to create positive social change. We all have the ability to shift perspective and to create an impact. But making this impact can’t happen only with passion — there needs to be a strategic and defined process to carry the concept to real, successful outcomes while not overwhelming you. In this session, principal and creative director Justin Ahrens will go through the Rule29 approach and show how work like Wheels4Water, their design-for-good project, has helped bring safe water to thousands of people in Uganda.

Justin will share:

  • Tips and techniques on how to do your own project
  • How doing this type of work can change you, your company, and how you see the world

Additional Information
Photography, Video, Graphic, Web, & UX Design, Illustration & Creative Imaging, Creative Careers
General Audience
UI and UX, Publisher, Graphic Designer, Print Designer, Front End Developer, Game Developer, Government, Photographer, Post-Production Professional, Web Designer, Motion Graphics/Visual Effects Artist, Educator, Business Strategist, Art/Creative Director
N/A
Session
1h 15m