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Adobe MAX 2017

S304 - Typography Tips Everyone Should Know

Session Speakers
Session Description

Studies show that good typography improves mood, comprehension, and cognitive skills. In the race for people’s attention, details matter. As a result, an increasing number of non-designers are realizing that typography matters to their brand, their customers, and their success. So your type game better be on point!

Join Lara McCormick, author of “Playing with Type,” as she shares:

  • A bit of type history, why it matters, and how to leverage it to make better informed decisions 
  • Typesetting pitfalls and fixes, and tips for creating effective type-based layouts (no image required!)
  • Case studies that will make you cry — and laugh — out loud

By attending this session, your information will be shared with CreativeLive.

Additional Information
Graphic, Web, & UX Design, Illustration & Creative Imaging
General Audience
UI and UX, Publisher, Print Designer, Government, Graphic Designer, Post-Production Professional, Web Designer, Motion Graphics/Visual Effects Artist, Educator, Business Strategist, Art/Creative Director
N/A
Session
1h 15m
Presentation Download