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Adobe MAX 2017

S228 - Fast and Fearless: Pitching, Prototyping, and Executing in the Enterprise

Session Speakers
Session Description

Working as a small design team in a large enterprise requires speed, efficiency, and plenty of grit. Join Trina Cintron and Caroline Williams, leaders of the Digital Design team at Wyndham Hotel Group, to learn how they’ve transformed the perception of creativity by selling the “why” and executing the “how” within a corporate setting.

Find out how you can gain credibility in your organization by:

  • Balancing the needs of the product and brand teams while driving the business
  • Sharing ideas fast and sharing them often with the help of Adobe XD
  • Protecting your brand identity through thoughtful design systems that allow for rapid execution at scale

Additional Information
Illustration & Creative Imaging, Graphic, Web, & UX Design
General Audience
UI and UX, Print Designer, Government, Graphic Designer, Web Designer, Educator, Business Strategist, Art/Creative Director
N/A
Session
1h 15m