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Adobe MAX 2017

S601 - Designing Your Brand Experience from End to End

Session Speakers
Session Description

When it comes down to it, it’s the experience that matters. When your brand creates or contributes to a useful, memorable, and personal experience, customers will be motivated to come back to you. Engagement is a huge part of the customer experience, but not everyone knows what it is or how it works. In this session, explore the principles of engagement and how they can be used to build incredible experiences every time.

You’ll learn:

  • Engagement basics for shaping every experience in every channel
  • How a global brand has succeeded in this kind of engagement

Additional Information
Video, Graphic, Web, & UX Design, Illustration & Creative Imaging, Photography
Beginner, General Audience
UI and UX, Publisher, Print Designer, Graphic Designer, Photographer, Post-Production Professional, Web Designer, Motion Graphics/Visual Effects Artist, Business Strategist, Art/Creative Director
N/A
Session
1h 15m