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Adobe MAX 2018

S610 - Creating Products for Gen Z

Session Speakers
Session Description

Want to learn how to build a platform for Gen Z? Learn how to capture ever-shortening attention spans and engage today’s youth via design, usability, and prompts for action from the team that built the site for Project 1324, a new Adobe initiative that unlocks and supports the creativity in every young person.

In this session, Devin Fernandez, principal product manager, and Winsha Chen, principal scientist, will share:

  • Our findings on Gen Z’s expectations for apps, design, and content
  • Best practices for mapping user journeys in a social-first world
  • How to message without resorting to slang (woke, lit, swag, bae) or being patronizing

Additional Information
Graphic, Web, & UX Design
General Audience
UI and UX, Front End Developer, Web Designer, Business Strategist
N/A
Session
1h 15m
Session Schedule