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Adobe MAX 2017

Martina Flor

Letterer and Designer , Studio Martina Flor

Speaker Bio

Martina combines her talents as designer and illustrator in the drawing of letters. Based in Berlin, she runs a leading studio specializing in lettering and custom typography for clients around the globe, such as: The Washington Post, Vanity Fair, Harper Collins, Penguin Random House, Monotype, Etsy, Adobe, Macy's, and Cosmopolitan, among others.

She cofounded the online competition Lettering vs. Calligraphy, which has garnered international attention, and has initiated numerous other noncommercial projects, including Letter Collections, a series of postcards. With a master in Type Design from the Royal Academy of Art in The Hague (KABK) under her belt, she dedicates a large part of her time to teaching lettering and type design. Her book The Golden Secrets of Lettering (Princeton Architectural Press and Thames & Hudson, 2017) will be published in English, German, Spanish, and French.

When she is not busy drawing letters, Martina teaches at several universities, travels around the world to host workshops, and speaks at design conferences. Through her work, she has helped establish lettering design in the European design scene.

Speaker Sessions